EVENT
The Future of Search is Conversation.
Speaker
Strategy Officer of GrowthHackers.com & Lead Technical AI Instructor - CEO at GrowthRocks, Co-founder at AI The Academy
View speaker pageTheo is a serial entrepreneur with 4 exits till now. As an ex-accountant and ex-CTO, he is equally good with numbers and technical issues.
With over 20 years of experience in digital and being one of the pioneers in growth hacking marketing internationally, he realized early on that his passion is teaching and passing on knowledge to future and current colleagues.
He introduces the concept of Growth Hacking and AI (not always combined) in his unique way by sharing examples he has implemented, the best techniques, and practical growth tips.
4x exited entrepreneur
GSO in Growthhackers.com
CEO GrowthRocks.com
Guest Lecturer in NYU – Executive MBA
Co-founder of GrowthHacking University
Co-Founder of AI Academy
This session is designed for marketing, product, and leadership professionals who are navigating the shift from traditional search to conversational AI.
Discover the strategies and distinctions needed to position your brand for success as conversational AI becomes the primary interface for information discovery.
In this one-hour session, we’ll dive into how brands can enhance their visibility within large language models (LLMs). We’ll start by defining brand visibility in the LLM landscape and then explore how AI overviews and modes shape search results.
We’ll discuss the nuances between branded and non-branded prompts and clarify the difference between monitoring LLMs versus actively engaging with them.
Additionally, we’ll cover the difference between SEO and GEO, and why GEO should not be treated as a standalone strategy.
Introduction to Brand Visibility in LLMs
Defining your brand’s presence in conversational AI environments.
AI Overviews and Modes: Impact on Brand Presence.
How evolving AI summaries and operating modes influence search results and brand mentions.
Branded vs. Non-Branded Prompts: What’s the Difference?
Strategies for maximizing visibility when users search for your brand directly versus a general category.
Monitoring vs. Acting in LLMs
The crucial shift from passively observing LLM mentions to actively shaping the narrative.
SEO vs. GEO: Understanding the Distinctions
Clarifying the difference between traditional Search Engine Optimization and Generative Engine Optimization.
Why GEO Shouldn’t Be an Isolated Strategy
Integrating GEO into a holistic digital strategy for sustainable visibility.
Free