EVENT
How to Engineer Growth Through Referral Loops That Actually Work
Speaker
Strategy Officer of GrowthHackers.com & Lead Technical AI Instructor - CEO at GrowthRocks, Co-founder at AI The Academy
View speaker pageTheo is a serial entrepreneur with 4 exits till now. As an ex-accountant and ex-CTO, he is equally good with numbers and technical issues.
With over 20 years of experience in digital and being one of the pioneers in growth hacking marketing internationally, he realized early on that his passion is teaching and passing on knowledge to future and current colleagues.
He introduces the concept of Growth Hacking and AI (not always combined) in his unique way by sharing examples he has implemented, the best techniques, and practical growth tips.
4x exited entrepreneur
GSO in Growthhackers.com
CEO GrowthRocks.com
Guest Lecturer in NYU – Executive MBA
Co-founder of GrowthHacking University
Co-Founder of AI Academy
How to Engineer Growth Through Referral Loops That Actually Work
In this high-impact session, Theodore Moulos—CEO of GrowthRocks and CSO of GrowthHackers—unpacks the mechanics behind successful viral and referral marketing campaigns. You’ll learn how to turn customers into growth agents using psychological triggers, milestone incentives, and optimized viral loops. From modeling the viral coefficient (k-factor) to dissecting real-world campaigns that drove exponential lead generation, this webinar gives you the playbook to engineer scalable, sustainable virality.
The psychology behind sharing: why people refer and what motivates them
How to structure viral campaigns using milestones and exclusivity
Real examples of B2B and B2C viral campaigns that drove 70%+ referrals
How to measure and forecast growth using the k-factor
Hacks to convert subscribers into brand ambassadors
Free