How to Nail Inbound Marketing
You will learn how to create engagement points, how to promote them, and how to build a machine that will hook the customer into engaging with you. All that in parallel with automating the follow-up via advanced data enrichment and lead assignment/qualification.
Duration
On-Demand/In-House
9 Hours
Days/Hours of the Course
3 X 3h = 9h Program
Prerequisite Knowledge
Inbound marketing (opposite to outbound marketing) is the process of helping potential customers find and engage with your company in the early stages of their journey. Frequently, this should happen before the customer is ready to purchase (consideration phase). Making a user reach you early can turn into brand preference and, ultimately, leads to revenue.
Who Is This Course For?
Marketers & content creators who want to attract customers organically rather than through paid ads
SEO specialists looking to go beyond basics and leverage advanced techniques like FAQs, glossaries, and reviews to dominate Google's first page
Bloggers & content marketers who want to turn their blog into a powerful lead generation tool using widgets, forms, CTAs, and email list building
Brand managers & growth hackers who want to leverage virality and make users fall in love with their brand and share it with others
Business owners & entrepreneurs who want to build an automated machine that keeps customers engaged throughout their journe
Stop selling to your customers, you just need to help them buy.
What You'll Learn
About engineering-as-marketing and ways to create specialized experiences.
What Karma marketing is and how it can affect your brand.
How to leverage competition, and get users looking for your established competitors.
How to leverage SEO specific features to occupy more space on Google’s first page. Features like FAQs, glossaries, reviews, and more.
How to leverage keyword research smartly to select what your potential users are looking for and serve them with something you own.
How to utilize specialized channels and communities for driving traffic to the top of your funnel.
How to utilize virality for users to get in love with your brand and share that love with others.
Create smart and tailored content to increase demand for the brand.
Implement methodology for creating and promoting experiences tailored to target personas.
Perform effective keyword research to attract potential users to the product.
Utilize various inbound traffic sources, including viral campaigns, blogs, communities, and directories.
Offer smart and tailored experiences to make users love the brand and convert to the product.
Leverage SEO features such as FAQs, glossaries, and reviews to occupy more space on Google’s first page.
Build an automated machine to create engagement points and keep customers engaged throughout their journey.
Course Curriculum
Instructors
Effie Chatzigiannopoulou Bersoux
Lead Instructor
Marketing consultant and strategist, working with multinational organisations and high-growth startups to design and implement AI initiatives that unlock efficiency, drive growth, and enable competitive advantage. She specialises in bridging the gap between innovation and business impact, particularly in the areas of marketing, operations, and strategic decision-making.
She is the founder of GrowthGirls, a London-based growth agency recognised by HubSpot as a top-tier consultancy for startups. In addition to advising AI-first startups on GTM strategy and product development, Effie serves on the boards of several tech ventures and is a frequent speaker on AI transformation, Marketing and Women in Tech.
She is an adjunct lecturer at NYU Stern Business School on the subject of Go-To-Market Strategy and AI for Business.
Effie is the co-founder of AI The Academy, the educational platform that develops and delivers AI training programs tailored for professionals and corporate teams. She has designed and led executive trainings for some of the world’s most recognised brands, helping leadership teams and departments across industries upskill in AI tools, prompt engineering, and applied AI strategy.
Theo Moulos
Lead Technical AI Instructor
Theo has studied Psychology, Accounting, Computer Science and Management. As an ex-accountant and ex-CTO, he is equally good with numbers and technical issues.
With over 20 years of experience in digital and being one of the pioneers in growth hacking marketing internationally, he realized early on that his passion is teaching and passing on knowledge to future and current colleagues.
He introduces the concept of Growth Hacking and AI (not always combined) in his unique way by sharing examples he has implemented, the best techniques, and practical growth tips.
4x exited entrepreneur
GSO in Growthhackers.com
CEO GrowthRocks.com
Guest Lecturer in NYU – Executive MBA
Co-founder of GrowthHacking University
Co-Founder of AI Academy
Pricing Tiers
per class
Up to 5 participants
Price per class
Perfect for small Teams
5 to 20 Participants
Price per class
Perfect for Large teams
From the field to the class
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Take the first step towards your new skills.
Speak with an advisor today or watch a free webinar to learn more:
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Join thousands of students already enrolled in this course.
Up to 5 participants
Price per class
Perfect for small Teams
5 to 20 Participants
Price per class
Perfect for Large teams