AI for Corporates
Who Is This Course For?
Professionals that want to integrate everything new that Al brings to our market
Entrepreneurs with work experience in digital marketing.
Graduates of Digital Marketing Certificates or Diplomas.
IT professionals who want to get involved in Al and Marketing.
Startuppers who want to actively engage and increase their effectiveness.
Marketers who want to support their companies with Al knowledge and practical Al implementation issues
Technicians, engineers or developers who want to delve into something completely different but so complementary.
What You'll Learn
Understanding how AI can analyze vast amounts of employee data, enabling HR professionals to make more informed decisions regarding hiring, performance management, and employee development.
Learning how AI can automate candidate sourcing, screening, and assessments, significantly reducing time-to-hire while improving the quality of talent acquisition.
Acquiring techniques to use AI for creating personalized learning and development programs tailored to individual employee needs and career aspirations.
Exploring the use of AI custom models to provide detailed and personalized onboarding experiences for new hires, ensuring they integrate smoothly into the company.
Mastering AI-driven strategies to continuously monitor employee performance, deliver real-time feedback, and customize development plans—going beyond traditional annual reviews.
Gaining proficiency in using AI to automate routine HR tasks such as interview scheduling, onboarding processes, and responding to employee queries through AI chatbots, freeing HR professionals to focus on strategic initiatives.
Course Curriculum
Instructors
Effie Chatzigiannopoulou Bersoux
Lead Instructor
Marketing consultant and strategist, working with multinational organisations and high-growth startups to design and implement AI initiatives that unlock efficiency, drive growth, and enable competitive advantage. She specialises in bridging the gap between innovation and business impact, particularly in the areas of marketing, operations, and strategic decision-making.
She is the founder of GrowthGirls, a London-based growth agency recognised by HubSpot as a top-tier consultancy for startups. In addition to advising AI-first startups on GTM strategy and product development, Effie serves on the boards of several tech ventures and is a frequent speaker on AI transformation, Marketing and Women in Tech.
She is an adjunct lecturer at NYU Stern Business School on the subject of Go-To-Market Strategy and AI for Business.
Effie is the co-founder of AI The Academy, the educational platform that develops and delivers AI training programs tailored for professionals and corporate teams. She has designed and led executive trainings for some of the world’s most recognised brands, helping leadership teams and departments across industries upskill in AI tools, prompt engineering, and applied AI strategy.
Theo Moulos
Lead Technical AI Instructor
Theo has studied Psychology, Accounting, Computer Science and Management. As an ex-accountant and ex-CTO, he is equally good with numbers and technical issues.
With over 20 years of experience in digital and being one of the pioneers in growth hacking marketing internationally, he realized early on that his passion is teaching and passing on knowledge to future and current colleagues.
He introduces the concept of Growth Hacking and AI (not always combined) in his unique way by sharing examples he has implemented, the best techniques, and practical growth tips.
4x exited entrepreneur
GSO in Growthhackers.com
CEO GrowthRocks.com
Guest Lecturer in NYU – Executive MBA
Co-founder of GrowthHacking University
Co-Founder of AI Academy
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