Claude Course
A 10-hour advanced course for marketing and creative professionals ready to move beyond one-off prompts
into repeatable workflows, smart automation, and AI-powered agency tools.
Duration
On-line
10 Hours
Days/Hours of the Course
Starting 4th of September
Prerequisite Knowledge
The Claude Advanced Course is a 10-hour intensive training program. It goes far beyond basic AI prompting this is about building systems, workflows, and tools that make your agency smarter, faster, and more consistent across every client and campaign.
Over 7 hands-on modules plus a 2-hour advanced layer, you'll learn how to think about AI the way engineers do not as a magic button you press, but as a system you design. You'll build brand memory that never forgets a client's voice, create reusable skills your entire team can deploy, connect AI to your existing tools like Google Sheets and CRMs, and develop campaign copilot workflows that keep humans in control while AI does the heavy lifting.
Every module is built around real agency work copywriting, strategy, reporting, creative direction, and client management. There's no theory without practice: each session ends with a hands-on exercise you keep and use after the course ends. By day two, your team won't just understand AI better they'll have working systems ready to deploy.
Who Is This Course For?
This course is designed for agency professionals specifically people working in creative and strategy roles who want to use AI more powerfully in their day-to-day work. The four key personas are:
The common thread is that no technical background is required. This is explicitly not a course for developers it's built for people who do creative and strategy work and want to move from casual AI use into building real, repeatable systems.
Copywriters — who want to write faster using AI co-pilot and refinement loops
Strategists — who want to build smarter briefs and campaign frameworks
Account managers — who want to automate reporting and client data workflows
Creative directors — who want to use AI for concept development and visual direction
What You'll Learn
Your team hits the ground running. Every exercise produces a real deliverable— a brand memory system, a reusable skill, a campaign copilot workflow that your team takes back to work immediately.
Consistency across every client. With brand memory systems and reusable skills in place, every person on your team produces on-brand, on-brief work — even without briefing Claude from scratch every time.
More output, same team. From auto-generated reports to AI-assisted copywriting loops, you'll free up senior talent for the thinking that actually requires them — and let AI handle the rest.
No technical barrier. The course is built for creatives and strategists, not developers. You'll learn to build real tools and workflows without writing a single line of code.
Future-proof your agency. You'll leave with not just skills, but governance frameworks, cost awareness, and versioning practices — so your AI systems stay reliable as the technology evolves.
Agency-specific, not generic. Every example, use case, and exercise is drawn from real creative and strategy work. Nothing is adapted from a tech company playbook.
The overarching goal of this course is to transform you and your team uses Claude, from a tool individuals prompt occasionally, to a set of shared systems and workflows the whole agency depends on.
Course Curriculum
Get the Full Syllabus
Download the complete course syllabus with detailed curriculum, learning outcomes, and schedule.
Your Instructor
Effie Chatzigiannopoulou Bersoux
Lead Instructor
Marketing consultant and strategist, working with multinational organisations and high-growth startups to design and implement AI initiatives that unlock efficiency, drive growth, and enable competitive advantage. She specialises in bridging the gap between innovation and business impact, particularly in the areas of marketing, operations, and strategic decision-making.
She is the founder of GrowthGirls, a London-based growth agency recognised by HubSpot as a top-tier consultancy for startups. In addition to advising AI-first startups on GTM strategy and product development, Effie serves on the boards of several tech ventures and is a frequent speaker on AI transformation, Marketing and Women in Tech.
She is an adjunct lecturer at NYU Stern Business School on the subject of Go-To-Market Strategy and AI for Business.
Effie is the co-founder of AI The Academy, the educational platform that develops and delivers AI training programs tailored for professionals and corporate teams. She has designed and led executive trainings for some of the world’s most recognised brands, helping leadership teams and departments across industries upskill in AI tools, prompt engineering, and applied AI strategy.
Pricing
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Base Price
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Standard Price
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