Growth Hacking
This course is designed to provide students with a foundational understanding of the topic at hand. This session will cover the essential concepts, terminologies, and principles required for more advanced lessons. It’s structured to ensure a smooth learning curve, blending theoretical knowledge with practical exercises. By the end of Lesson, students will have gained a solid grasp of the basics, preparing them for deeper exploration in subsequent modules
Duration
On-Demand/In-House
18 Hours
Days/Hours of the Course
6 Lessons x 3 Hours
Prerequisite Knowledge
Growth Hackers do not define himself as marketers, engineers or developers. They have a lust for technology, data, quick and effective actions, meticulous accuracy of results, and perpetual optimization, leveraging them to create valuable solutions.
They learn through experimenting with different processes, using new tools, and most importantly, through failing, testing again, and subsequently succeeding
Who Is This Course For?
Internal Marketing & Product Teams: Teams that need to break down internal data silos, run faster product-marketing experiments, and collaborate as an integrated "growth squad."
Established Companies & Enterprises: Corporate environments looking to future-proof their workforce by introducing advanced tech stacks and data-driven agility.
CEOs, Founders, & Executive Leadership: Leaders who want to stop guessing about marketing ROI, learn what metrics to actively demand from their teams, and build a highly structured internal "growth recipe."
Only 10% of your website visitors are ready to buy. For the rest 90% you have three options: To loose them, to repay them or to nurture them
What You'll Learn
Gain theoritical and applied knowledge of Growth Marketing
You’ll get access to valuable real-world examples and programming code that you can use to automate your processes
You’ll be able to apply your knowledge immediately after the course
You will get actionable tips and tactics that you can propose to your marketing plan
You will get a tone of examples that worked (and some that failed as well) from the instructors growing companies around the globe
Adopt a growth mindset and embrace a multidisciplinary approach in growth hacking.
Gain theoretical and applied knowledge of Growth Marketing with real-world examples.
Apply acquired knowledge immediately, receiving actionable tips for marketing plans.
Learn through experimentation and failure, creating a personalized recipe for success.
Build, analyze, and optimize marketing & sales funnels, blending technology with marketing.
Understand the significance of web properties, efficiently building them and focusing on content.
Develop a web property in 15 minutes, emphasizing on-site SEO and UX.
Design and configure a marketing stack to raise conversion rates and transform web properties into growth tools for business.
Course Curriculum
Instructors
Effie Chatzigiannopoulou Bersoux
Lead Instructor
Marketing consultant and strategist, working with multinational organisations and high-growth startups to design and implement AI initiatives that unlock efficiency, drive growth, and enable competitive advantage. She specialises in bridging the gap between innovation and business impact, particularly in the areas of marketing, operations, and strategic decision-making.
She is the founder of GrowthGirls, a London-based growth agency recognised by HubSpot as a top-tier consultancy for startups. In addition to advising AI-first startups on GTM strategy and product development, Effie serves on the boards of several tech ventures and is a frequent speaker on AI transformation, Marketing and Women in Tech.
She is an adjunct lecturer at NYU Stern Business School on the subject of Go-To-Market Strategy and AI for Business.
Effie is the co-founder of AI The Academy, the educational platform that develops and delivers AI training programs tailored for professionals and corporate teams. She has designed and led executive trainings for some of the world’s most recognised brands, helping leadership teams and departments across industries upskill in AI tools, prompt engineering, and applied AI strategy.
Theo Moulos
Lead Technical AI Instructor
Theo has studied Psychology, Accounting, Computer Science and Management. As an ex-accountant and ex-CTO, he is equally good with numbers and technical issues.
With over 20 years of experience in digital and being one of the pioneers in growth hacking marketing internationally, he realized early on that his passion is teaching and passing on knowledge to future and current colleagues.
He introduces the concept of Growth Hacking and AI (not always combined) in his unique way by sharing examples he has implemented, the best techniques, and practical growth tips.
4x exited entrepreneur
GSO in Growthhackers.com
CEO GrowthRocks.com
Guest Lecturer in NYU – Executive MBA
Co-founder of GrowthHacking University
Co-Founder of AI Academy
Pricing Tiers
per class
up to 5 participants
Price per class
All costs are exclusive traveling
up to 5 participants
Price per class
All costs are exclusive traveling
From the field to the class
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Join thousands of students already enrolled in this course.
up to 5 participants
Price per class
All costs are exclusive traveling
up to 5 participants
Price per class
All costs are exclusive traveling