This course is designed to provide students with a foundational understanding of the topic at hand. This session will cover the essential concepts, terminologies, and principles required for more advanced lessons. It’s structured to ensure a smooth learning curve, blending theoretical knowledge with practical exercises. By the end of the Lesson, students will have gained a solid grasp of the basics, preparing them for deeper exploration in subsequent modules
Self-Pace
8 Hours
On - Demand
This course is designed to provide students with a foundational understanding of the topic at hand. This session will cover the essential concepts, terminologies, and principles required for more advanced lessons. It’s structured to ensure a smooth learning curve, blending theoretical knowledge with practical exercises. By the end of the Lesson, students will have gained a solid grasp of the basics, preparing them for deeper exploration in subsequent modules
Marketing Professionals: Marketers looking to transition into growth hacking, specialize in data-driven strategies, and learn process automation.
Entrepreneurs & Startup Founders: Founders wanting to scale their businesses efficiently using low-cost, high-impact growth frameworks.
Content Creators: Creators looking to apply growth techniques, viral loops, and audience analytics to scale engagement.
Freelancers & Consultants: Professionals aiming to add growth marketing, technical tracking, and rapid experimentation capabilities to their client offerings.
You will be a Certified Growth Hacker (or Growth Marketer if you prefer)
Growth Fundamentals & Mindset: How to structure a growth team, set up growth models, and adopt rapid experimentation processes.
Data Tracking & Reporting: Capturing user journey data, proper data distribution/modeling, multi-channel attribution, and setting up actionable dashboards.
Automations & No-Code: Automating marketing workflows, web scraping for market intelligence, non-paid customer acquisition, and viral loops/chatbots.
Funnels & Engagement: Funnel optimization, identifying user engagement points, and leveraging non-paid traffic channels.
AI Integration: Implementing AI tools into marketing processes for content creation, automations, and data analysis.
Become Certified: Earn the Certified Growth Hacker (or Growth Marketer) credential from
Master Rapid Experimentation: Shift from traditional marketing to an agile, experiment-driven process focused on sustainable traction.
Build Scalable Engines: Learn to leverage automation, web properties, and user analytics to grow products without massive advertising budgets.
Lead Technical AI Instructor
Theo has studied Psychology, Accounting, Computer Science and Management. As an ex-accountant and ex-CTO, he is equally good with numbers and technical issues.
With over 20 years of experience in digital and being one of the pioneers in growth hacking marketing internationally, he realized early on that his passion is teaching and passing on knowledge to future and current colleagues.
He introduces the concept of Growth Hacking and AI (not always combined) in his unique way by sharing examples he has implemented, the best techniques, and practical growth tips.
4x exited entrepreneur
GSO in Growthhackers.com
CEO GrowthRocks.com
Guest Lecturer in NYU – Executive MBA
Co-founder of GrowthHacking University
Co-Founder of AI Academy
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