The Art of Nurturing
Learn how to nurture potential customers and push them down the conversion funnel. Identify any obstacles you need to overcome and earn to create content for every stage of the user’s journey. Monitor every stage of your funnel and make informed decisions.
Duration
On-Demand/In-House
9 Hours
Days/Hours of the Course
3 Lessons X 3 Hours
Prerequisite Knowledge
What can you achieve as a Nurturing Specialist?
A winning nurture program follows a simple but powerful formula: define your stages clearly, map the right engagement points to each, pair every touchpoint with purposeful content, measure every conversion along the way, and always plan the next move before the current one ends.
Who Is This Course For?
Marketing Managers & Content Strategists
Growth Hackers & Funnel Optimizers
Inbound Marketers & Demand Generation Specialists
Sales Enablement & Account Executives
Only 10% of your website visitors are ready to buy. For the rest 90% you have three options: To loose them, to repay them or to nurture them
What You'll Learn
How to dice on your funnel’s stages based on your product and target audience.
How to capture the stage of each visitor.
How to decide what kind of content you will deliver to each stage
How to judge the performance of your funnel, reasons for drop-offs, and activities you need to do.
How to automate activities without overwhelming potential customers with too many emails or messages.
Understand the stages of your sales funnel and tailor them to your specific product and target audience.
Capture and assess the stage of each visitor in your funnel to personalize their experience.
Determine the type of content suitable for each stage, ensuring relevance and engagement.
Evaluate the performance of your funnel, identify reasons for drop-offs, and strategize necessary activities for improvement.
Implement automation to streamline nurturing activities while avoiding overwhelming potential customers with excessive emails or messages.
Explore the concepts of user scoring and segmentation, and apply them to drive targeted actions at each stage of the funnel.
Course Curriculum
Instructors
Effie Chatzigiannopoulou Bersoux
Lead Instructor
Marketing consultant and strategist, working with multinational organisations and high-growth startups to design and implement AI initiatives that unlock efficiency, drive growth, and enable competitive advantage. She specialises in bridging the gap between innovation and business impact, particularly in the areas of marketing, operations, and strategic decision-making.
She is the founder of GrowthGirls, a London-based growth agency recognised by HubSpot as a top-tier consultancy for startups. In addition to advising AI-first startups on GTM strategy and product development, Effie serves on the boards of several tech ventures and is a frequent speaker on AI transformation, Marketing and Women in Tech.
She is an adjunct lecturer at NYU Stern Business School on the subject of Go-To-Market Strategy and AI for Business.
Effie is the co-founder of AI The Academy, the educational platform that develops and delivers AI training programs tailored for professionals and corporate teams. She has designed and led executive trainings for some of the world’s most recognised brands, helping leadership teams and departments across industries upskill in AI tools, prompt engineering, and applied AI strategy.
Theo Moulos
Lead Technical AI Instructor
Theo has studied Psychology, Accounting, Computer Science and Management. As an ex-accountant and ex-CTO, he is equally good with numbers and technical issues.
With over 20 years of experience in digital and being one of the pioneers in growth hacking marketing internationally, he realized early on that his passion is teaching and passing on knowledge to future and current colleagues.
He introduces the concept of Growth Hacking and AI (not always combined) in his unique way by sharing examples he has implemented, the best techniques, and practical growth tips.
4x exited entrepreneur
GSO in Growthhackers.com
CEO GrowthRocks.com
Guest Lecturer in NYU – Executive MBA
Co-founder of GrowthHacking University
Co-Founder of AI Academy
Pricing Tiers
per class
up to 5 participants
Price per class
All costs are exclusive traveling
up to 5 participants
Price per class
All costs are exclusive traveling
From the field to the class
Trusted and Loved by
Corporates | Digital Agencies | Marketers | Technicians | Trainers | Developers | Freelancers | HR Professionals | L&D Professionals
Take the first step towards your new skills.
Speak with an advisor today or watch a free webinar to learn more:
Ready to Start Learning?
Join thousands of students already enrolled in this course.
up to 5 participants
Price per class
All costs are exclusive traveling
up to 5 participants
Price per class
All costs are exclusive traveling