Product-Led Growth
The art of creating a product that users want. Create a self-service product and develop a procedure that product gets better and better in a self-service manner. It’s not AI, it’s PLG (Product-Led Growth)
Duration
On-Demand/In-House
18 Hours
Days/Hours of the Course
6 X 3h = 18h Program
Prerequisite Knowledge
The art of creating digital products without reinventing the wheel, redeveloping them again and again. How to create products with the ability to learn from users using them, and tweak/calibrate/decide on the new features you need to develop.
Who Is This Course For?
Product Managers & Product Owners: Looking to master user activation, retention, and how to iterate features based on real-time user data.
Product Developers & Engineers: Tech-savvy individuals who want to learn how to design products that naturally sell themselves without constantly reinventing the wheel.
Growth Marketers & Strategists: Professionals who want to move past traditional top-of-funnel marketing and integrate acquisition mechanics directly into the product experience.
Data Analysts & Ops Teams: Those responsible for setting up product reporting, tracking North Star metrics, and managing customer data platform (CDP) integrations.
You believe implementing analytics is enough to get your visitors valuable insights? Well, no!
What You'll Learn
The ingredients of a product that will be developed once (tech and features).
The MarTech that you need to incorporate in order to collect valuable insights from your users.
Data governance and ways to deal with legislations such as CCPA and GDPR.
How to build a team that will create a self-calibrating product.
How to move from MVP v 0.1 to version 18989.
How to analyze product insights and get to conclusions.
How to build your product conversion funnels.
Master the principles of Product-Led Growth (PLG) for user acquisition, activation, and retention through the product itself.
Transform teams into integrated growth squads for effective implementation of the PLG approach.
Develop expertise in creating and improving self-service digital products based on user feedback.
Understand the key ingredients for building a tech-savvy product, including MarTech tools and compliance with data governance laws.
Acquire skills in team building, iterative product development, product analysis, and establishing growth metrics.
Course Curriculum
Instructors
Effie Chatzigiannopoulou Bersoux
Lead Instructor
Marketing consultant and strategist, working with multinational organisations and high-growth startups to design and implement AI initiatives that unlock efficiency, drive growth, and enable competitive advantage. She specialises in bridging the gap between innovation and business impact, particularly in the areas of marketing, operations, and strategic decision-making.
She is the founder of GrowthGirls, a London-based growth agency recognised by HubSpot as a top-tier consultancy for startups. In addition to advising AI-first startups on GTM strategy and product development, Effie serves on the boards of several tech ventures and is a frequent speaker on AI transformation, Marketing and Women in Tech.
She is an adjunct lecturer at NYU Stern Business School on the subject of Go-To-Market Strategy and AI for Business.
Effie is the co-founder of AI The Academy, the educational platform that develops and delivers AI training programs tailored for professionals and corporate teams. She has designed and led executive trainings for some of the world’s most recognised brands, helping leadership teams and departments across industries upskill in AI tools, prompt engineering, and applied AI strategy.
Theo Moulos
Lead Technical AI Instructor
Theo has studied Psychology, Accounting, Computer Science and Management. As an ex-accountant and ex-CTO, he is equally good with numbers and technical issues.
With over 20 years of experience in digital and being one of the pioneers in growth hacking marketing internationally, he realized early on that his passion is teaching and passing on knowledge to future and current colleagues.
He introduces the concept of Growth Hacking and AI (not always combined) in his unique way by sharing examples he has implemented, the best techniques, and practical growth tips.
4x exited entrepreneur
GSO in Growthhackers.com
CEO GrowthRocks.com
Guest Lecturer in NYU – Executive MBA
Co-founder of GrowthHacking University
Co-Founder of AI Academy
Pricing Tiers
per class
Up to 5 participants
Price per class
Perfect for small Teams
Up to 5 participants
Price per class
Large teams
From the field to the class
Trusted and Loved by
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Take the first step towards your new skills.
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Join thousands of students already enrolled in this course.
Up to 5 participants
Price per class
Perfect for small Teams
Up to 5 participants
Price per class
Large teams