How to build a sales machine
The art of building a Sales Machine. You’ll learn how to build and train SDRs, create sales scripts and outreach campaigns that work, how to perform the prospecting function and how to follow up your leads till the moment that they will close the deal.
Duration
On-Demand/In-House
12 Hours
Days/Hours of the Course
4 Lessons X 3 Hours
Prerequisite Knowledge
What can you achieve by Building a Sales Machine?
Do they handle inbound or outbound prospecting? What’s the difference between an SDR and BDR? If you’re looking to hire salespeople, or in the process of building an effective sales strategy, you would have come across the term sales development representatives (SDRs). But, that would leave you with a ton of questions we will answer in this course
Who Is This Course For?
Technical Sales Professionals & Sales Development Representatives (SDRs): Individuals looking to learn how to master the prospecting function, create high-converting sales scripts, build effective outreach campaigns, and follow up on leads until a deal closes.
SDR Teams & Sales Managers: Teams looking to scale, optimize, or build out an efficient outreach and sales process from scratch.
Building a sales machine requires: Preparation (prospecting), Qualification and Closing
What You'll Learn
About SDRs why you need them and when (in which stage of the company) you will need an SDR team
About the tools for SDRs, and how you build email or communication sequences that will convert
How you will manage to qualify leads and pass them to the account executives to close the deal
How you will motivate SDRs to reach out to new leads, qualify them and push them further down the sales funnel.
SDR Role & Team Structure — Understand when and why a company needs an SDR team.
Tools & Sequences — Master essential SDR tools and build email sequences that convert.
Lead Qualification — Qualify leads effectively and hand them off to account executives.
SDR Motivation — Learn strategies to keep SDRs proactively engaging and moving leads through the funnel.
Value Selling — Identify what value selling means and how to apply it in practice.
Inbound Leads — Handle inbound calls confidently, from preparation to post-call follow-up.
Outbound Leads — Define your ICP, use the right tools, and approach and qualify outbound prospects.
Outreach Sequences — Build effective outreach flows, read alerts, and know when to pause or stop a sequence.
Course Curriculum
Instructors
Effie Chatzigiannopoulou Bersoux
Lead Instructor
Marketing consultant and strategist, working with multinational organisations and high-growth startups to design and implement AI initiatives that unlock efficiency, drive growth, and enable competitive advantage. She specialises in bridging the gap between innovation and business impact, particularly in the areas of marketing, operations, and strategic decision-making.
She is the founder of GrowthGirls, a London-based growth agency recognised by HubSpot as a top-tier consultancy for startups. In addition to advising AI-first startups on GTM strategy and product development, Effie serves on the boards of several tech ventures and is a frequent speaker on AI transformation, Marketing and Women in Tech.
She is an adjunct lecturer at NYU Stern Business School on the subject of Go-To-Market Strategy and AI for Business.
Effie is the co-founder of AI The Academy, the educational platform that develops and delivers AI training programs tailored for professionals and corporate teams. She has designed and led executive trainings for some of the world’s most recognised brands, helping leadership teams and departments across industries upskill in AI tools, prompt engineering, and applied AI strategy.
Theo Moulos
Lead Technical AI Instructor
Theo has studied Psychology, Accounting, Computer Science and Management. As an ex-accountant and ex-CTO, he is equally good with numbers and technical issues.
With over 20 years of experience in digital and being one of the pioneers in growth hacking marketing internationally, he realized early on that his passion is teaching and passing on knowledge to future and current colleagues.
He introduces the concept of Growth Hacking and AI (not always combined) in his unique way by sharing examples he has implemented, the best techniques, and practical growth tips.
4x exited entrepreneur
GSO in Growthhackers.com
CEO GrowthRocks.com
Guest Lecturer in NYU – Executive MBA
Co-founder of GrowthHacking University
Co-Founder of AI Academy
Pricing Tiers
per class
Up to 5 participants
Price per class
Perfect for small Teams
5 to 20 Participants
Price per class
Perfect for Large teams
From the field to the class
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Join thousands of students already enrolled in this course.
Up to 5 participants
Price per class
Perfect for small Teams
5 to 20 Participants
Price per class
Perfect for Large teams