10 HOURS

    Search Engine Optimization

    This SEO course, led by Theo Moulos, offers a comprehensive ~10h journey through the essentials and advanced strategies of Search Engine Optimization.

    Duration

    Self-Pace

    10 Hours

    Days/Hours of the Course

    On - Demand

    Prerequisite Knowledge

    There are no "gatekeeper" prerequisites.

    Starting with foundational concepts, it stresses SEO’s importance for website development and growth, covering Rich Snippets, technical, social, and Surround Sound SEO. The course thoroughly explores keyword research, including the 5Ws Framework, and categorizes keywords by user intent. It delves into optimizing on-page, on-site elements for better indexing, and off-site strategies like link building for authority and brand awareness. Concluding with the latest trends, it emphasizes audience understanding and the significance of diverse search platforms beyond Google.

    Who Is This Course For?

    1

    Comprehensive SEO Knowledge: The ~10-hour curriculum covers a wide range of topics, from foundational SEO definitions to advanced tactics.

    2

    Technical & Strategic Optimization: It covers technical SEO, Rich Snippets, on-page/on-site optimization for better indexing, and off-site strategies like link building for authority.

    3

    Growth-Oriented SEO: The course emphasizes the importance of SEO for website development and growth, as well as broader concepts like "Surround Sound SEO" and social SEO.

    4

    Modern SEO Trends: It addresses contemporary strategies, including audience intent, keyword research (using frameworks like the "5Ws"), and diversifying SEO efforts beyond just Google to other search platforms.

    Essentials and advanced strategies of Search Engine Optimization

    What You'll Learn

    • Comprehensive Skill Development: You gain a 360-degree view of SEO, covering everything from the foundational definitions to high-level, advanced strategies.

    • Structured Learning Path: The course is organized into a ~10-hour, step-by-step journey, which helps take the complexity out of learning SEO by breaking it down into manageable modules (e.g., technical, on-page, off-page, and keyword research).

    • Practical Frameworks: You are taught specific, actionable frameworks, such as the "5Ws Framework" for keyword research, which helps move beyond basic theory into actual implementation.

    • Modern Strategy Coverage: It goes beyond traditional "Google-only" SEO by covering modern concepts

    Master the Fundamentals: To build a rock-solid understanding of what SEO is, how it functions, and why it is critical for sustainable website growth and development.

    Implement Advanced Technical SEO: To move beyond basic on-page content and learn how to optimize technical elements—such as Rich Snippets and site architecture—that help search engines crawl, understand, and index your content more effectively.

    Execute Strategic Keyword Research: To move beyond simply finding high-volume keywords and learn to categorize them based on user intent using frameworks like the "5Ws" (Who, What, When, Where, Why), ensuring you create content that actually answers user needs.

    Build Off-Site Authority: To learn how to execute off-site strategies, such as ethical link building, to increase the authority and visibility of your domain.

    Adopt a "Growth" Mindset toward Search: To look beyond standard Google search results. The course aims to teach you how to achieve "Surround Sound" SEO, ensuring your brand maintains visibility across diverse platforms and channels.

    Bridge the Gap Between Theory and Practice: Through the inclusion of quizzes and exercises, the goal is to ensure you can apply the concepts you learn to real-world scenarios immediately, rather than just understanding the theory in the abstract.

    Course Curriculum

    Your Instructor

    Theo Moulos

    Theo Moulos

    Lead Technical AI Instructor

    Theo has studied Psychology, Accounting, Computer Science and Management. As an ex-accountant and ex-CTO, he is equally good with numbers and technical issues.

    With over 20 years of experience in digital and being one of the pioneers in growth hacking marketing internationally, he realized early on that his passion is teaching and passing on knowledge to future and current colleagues.

    He introduces the concept of Growth Hacking and AI (not always combined) in his unique way by sharing examples he has implemented, the best techniques, and practical growth tips.

    • 4x exited entrepreneur

    • GSO in Growthhackers.com

    • CEO GrowthRocks.com

    • Guest Lecturer in NYU – Executive MBA

    • Co-founder of GrowthHacking University

    • Co-Founder of AI Academy

    Pricing

    per user / year

    Base Price

    €400

    per user / year

    Standard Price

    €420

    per user / year

    From the field to the class

    Trusted and Loved by

    Corporates | Digital Agencies | Marketers | Technicians | Trainers | Developers | Freelancers | HR Professionals | L&D Professionals

    Take the first step towards your new skills.

    Speak with an advisor today or watch a free webinar to learn more:

    Ready to Start Learning?

    Join thousands of students already enrolled in this course.