SEO Program
A personalized session, using your website as an opportunity for improvement. From a detailed SEO audit, down to recommendations on what to do to rise and shine on Google. Ideal for enterprises willing to change the game and actively improve their SEO rankings.
Technical SEO, which is about site structure, navigation, crawlability, indexability, and page speed.
On-page SEO is about content optimization (text optimization & image optimization), meta-data, and UX signals.
Off-page SEO is mostly about one thing: backlinks. Finding ways that other websites will link to yours; a process known as link-building.
Duration
On-Demand/In-House
15 Hours
Days/Hours of the Course
5 Lessons X 3 Hours
Prerequisite Knowledge
If you aren’t new to SEO, you probably know that SEO is made up of 3 things:
Technical SEO, which is about site structure, navigation, crawlability, indexability, and page speed.
On-page SEO is about content optimization (text optimization & image optimization), meta-data, and UX signals.
Off-page SEO is mostly about one thing: backlinks. Finding ways that other websites will link to yours; a process known as link-building.
The main difference between the first 2 types of SEO and off-page SEO is that they take place on your website. You are 100% responsible for creating a fast and well-optimized website with great content and UX.
Who Is This Course For?
The goals of the “SEO Program” include:
Master the essentials of Technical SEO, covering site structure, navigation, crawlability, indexability, and page speed optimization.
Develop expertise in On-page SEO, focusing on content optimization (text and image), meta-data, and enhancing User Experience (UX) signals.
Explore Off-page SEO, emphasizing the crucial role of backlinks and learning effective link-building strategies to encourage other websites to link to yours.
Acquire the skills to conduct a comprehensive SEO Audit for your website(s), ensuring a thorough evaluation of its performance and areas for improvement.
Learn to analyze and understand the competitive landscape through a detailed SEO competitive report, allowing you to identify opportunities and areas for growth.
Master the art of Keyword Research to identify relevant and high-performing keywords for your content and overall SEO strategy.
Design and implement a robust SEO Strategy tailored to your website’s needs, aligning with your business goals and target audience.
Craft compelling content aligned with your SEO Strategy, optimizing both text and images to enhance visibility and engagement.
Identify and familiarize yourself with the best tools in the SEO arena, empowering you to efficiently manage and optimize your website’s SEO performance.
A personalized session, using your website as an opportunity for improvement. From a detailed SEO audit, down to recommendations on what to do to rise and shine on Google. Ideal for enterprises willing to change the game and actively improve their SEO rankings.
What You'll Learn
Learn how to perform a SEO Audit for your website(s)
Learn how to spy on the competition by performing a SEO competitive landscape report
Perform a keyword Research
Design your SEO Strategy
Craft your content to match the Strategy
Decide and learn the best Tools in the SEO Arena
Technical SEO — Site structure, crawlability, and page speed.
On-Page SEO — Content, metadata, images, and UX signals.
Off-Page SEO — Backlinks and link-building strategies.
SEO Audit — Full website evaluation and improvement areas.
Competitive Analysis — Spot gaps and growth opportunities.
Keyword Research — Find high-performing keywords for your strategy.
SEO Strategy — Build a plan aligned with your business goals.
Content Creation — SEO-optimized text and images.
SEO Tools — Best tools to manage and track performance.
Instructors
Effie Chatzigiannopoulou Bersoux
Lead Instructor
Marketing consultant and strategist, working with multinational organisations and high-growth startups to design and implement AI initiatives that unlock efficiency, drive growth, and enable competitive advantage. She specialises in bridging the gap between innovation and business impact, particularly in the areas of marketing, operations, and strategic decision-making.
She is the founder of GrowthGirls, a London-based growth agency recognised by HubSpot as a top-tier consultancy for startups. In addition to advising AI-first startups on GTM strategy and product development, Effie serves on the boards of several tech ventures and is a frequent speaker on AI transformation, Marketing and Women in Tech.
She is an adjunct lecturer at NYU Stern Business School on the subject of Go-To-Market Strategy and AI for Business.
Effie is the co-founder of AI The Academy, the educational platform that develops and delivers AI training programs tailored for professionals and corporate teams. She has designed and led executive trainings for some of the world’s most recognised brands, helping leadership teams and departments across industries upskill in AI tools, prompt engineering, and applied AI strategy.
Theo Moulos
Lead Technical AI Instructor
Theo has studied Psychology, Accounting, Computer Science and Management. As an ex-accountant and ex-CTO, he is equally good with numbers and technical issues.
With over 20 years of experience in digital and being one of the pioneers in growth hacking marketing internationally, he realized early on that his passion is teaching and passing on knowledge to future and current colleagues.
He introduces the concept of Growth Hacking and AI (not always combined) in his unique way by sharing examples he has implemented, the best techniques, and practical growth tips.
4x exited entrepreneur
GSO in Growthhackers.com
CEO GrowthRocks.com
Guest Lecturer in NYU – Executive MBA
Co-founder of GrowthHacking University
Co-Founder of AI Academy
Pricing Tiers
per class
Up to 5 participants
Price per class
Perfect for small Teams
5 to 20 Participants
Price per class
Perfect for Large teams
From the field to the class
Trusted and Loved by
Corporates | Digital Agencies | Marketers | Technicians | Trainers | Developers | Freelancers | HR Professionals | L&D Professionals
Take the first step towards your new skills.
Speak with an advisor today or watch a free webinar to learn more:
Ready to Start Learning?
Join thousands of students already enrolled in this course.
Up to 5 participants
Price per class
Perfect for small Teams
5 to 20 Participants
Price per class
Perfect for Large teams