Social Selling
Learn how to leverage social channels. Automate procedures that bring new potential clients by increasing your circle of influence (COI) and providing valuable content. Together we will craft a full approach that is set up for success. From successful prospecting to closing the deal. An ideal course for professionals who consider LinkedIn to be a potential channel at scale.
Duration
On-Demand/In-House
9 Hours
Days/Hours of the Course
3 Lessons X 3 Hours
Prerequisite Knowledge
Social selling is the art of using social media to find, connect with, understand, and nurture potential “customers”, in other words, prospects. It’s the modern way to develop meaningful relationships with potential customers so you’re the first person a prospect thinks of when they’re ready to buy.
Who Is This Course For?
B2B Sales Teams & Account Executives (AEs): To help them move away from traditional cold calling and instead find, connect with, and nurture high-value prospects using platforms like LinkedIn and Twitter/X.
Business Development Representatives (BDRs/SDRs): To optimize their outreach strategies, build credible personal brands, and book more qualified discovery calls through content and social networking.
Sales Leaders & Managers: To understand how to track social selling metrics, implement social enablement tools, and guide their teams toward modern digital sales workflows.
Account Managers & Customer Success Managers: To stay top-of-mind with existing clients, track client career movements, and spot opportunities for upselling or cross-selling on social networks.
Entrepreneurs & Founders: Looking to establish themselves as industry thought leaders to organically attract clients, investors, and strategic partnerships.
78% of professionals engaged in social selling are outselling their peers who are not.
What You'll Learn
Describe one niche market you wish to target
Outline the Ideal Target Audience and its Personas.
Master your Personal Brand and your Value Offering
Design your Sales Story
Craft your Social Listening Strategy
Build your multi-touch Social Selling Strategy
Decide on the best Tools and the automations needed to execute your plan.
Unlock the potential of social media with advanced techniques for automated outreach and expanding professional influence.
Craft a compelling social selling strategy, giving priority to LinkedIn as a dynamic and scalable channel for meaningful engagement.
Cultivate a distinguished personal brand to instill trust and position yourself as the trusted professional of choice.
Strategically target niche markets, ensuring your outreach is tailored and impactful.
Refine storytelling and social listening skills to foster authentic and effective communication.
Streamline your approach with cutting-edge tools and automation, making informed decisions for optimal efficiency.
Course Curriculum
Instructors
Effie Chatzigiannopoulou Bersoux
Lead Instructor
Marketing consultant and strategist, working with multinational organisations and high-growth startups to design and implement AI initiatives that unlock efficiency, drive growth, and enable competitive advantage. She specialises in bridging the gap between innovation and business impact, particularly in the areas of marketing, operations, and strategic decision-making.
She is the founder of GrowthGirls, a London-based growth agency recognised by HubSpot as a top-tier consultancy for startups. In addition to advising AI-first startups on GTM strategy and product development, Effie serves on the boards of several tech ventures and is a frequent speaker on AI transformation, Marketing and Women in Tech.
She is an adjunct lecturer at NYU Stern Business School on the subject of Go-To-Market Strategy and AI for Business.
Effie is the co-founder of AI The Academy, the educational platform that develops and delivers AI training programs tailored for professionals and corporate teams. She has designed and led executive trainings for some of the world’s most recognised brands, helping leadership teams and departments across industries upskill in AI tools, prompt engineering, and applied AI strategy.
Theo Moulos
Lead Technical AI Instructor
Theo has studied Psychology, Accounting, Computer Science and Management. As an ex-accountant and ex-CTO, he is equally good with numbers and technical issues.
With over 20 years of experience in digital and being one of the pioneers in growth hacking marketing internationally, he realized early on that his passion is teaching and passing on knowledge to future and current colleagues.
He introduces the concept of Growth Hacking and AI (not always combined) in his unique way by sharing examples he has implemented, the best techniques, and practical growth tips.
4x exited entrepreneur
GSO in Growthhackers.com
CEO GrowthRocks.com
Guest Lecturer in NYU – Executive MBA
Co-founder of GrowthHacking University
Co-Founder of AI Academy
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small teams
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