Web Analytics
Your web property (website/web app/blog) is the most valuable web asset you have and still, there are so many things you may not know about it. We have developed a specialized concept named “15 Things you don’t know about your website” and we will walk you through all the details on how to find out everything you need to know.
Duration
On-Demand/In-House
9 Hours
Days/Hours of the Course
3 Lessons X 3 Hours
Prerequisite Knowledge
Your website, your main asset and marketing tool.
Your website is what the visitors will see before signing-up, experiencing your product or getting in love with your brand!
Analysing the behaviour of the users on your website will give you priceless insights of what you need to fix, how they see your brand and if they indeed consumed the information you wanted them to consume.
And yet, there are at least 15 vital-for-your-business topics you don’t know about your website
Who Is This Course For?
Digital & growth marketers who want to go beyond basic analytics and truly understand user behavior on their website
Marketing managers responsible for website performance, conversion rates, and engagement strategy
Business owners & founders who use their website as a primary sales/marketing tool and want data-driven insights
Web analysts & data-minded professionals looking to master advanced tools like Google Tag Manager, Mixpanel, and Google Looker/Data Studio
Growth hackers who want to uncover the 15 things they don't know about their website — from conversion funnels to user retention signals
You believe implementing analytics is enough to get your visitors valuable insights? Well, no!
What You'll Learn
What is the important information you don’t know on how visitors are behaving on your website
What’s your conversion funnels and how to build them
How to keep the information of the user before and after becoming known
How to check the performance of your engagement points and your menu(s)
How to implement everything using advanced tools like Google Tag Manager for your data collection and Mix Panel or Google Data Studio/Looker for data visualization
Web Analytics Fundamentals — Understand the role of analytics in optimizing website performance at every stage of its lifecycle.
Analytics Tools — Get hands-on with key tools to track user behavior, interaction paths, and boost conversions.
Lead Qualification — Identify and segment high-quality leads using visitor behavior and engagement data.
Engagement & Retention — Use analytics to personalize experiences and turn casual visitors into loyal customers.
Value Analysis — Uncover what drives user satisfaction and improve your site's value delivery.
Inbound & Outbound Analytics — Optimize the full user journey and target new audiences through data-driven profiling.
User Outreach — Build analytics-driven outreach programs with real-time data to personalize and improve conversion.
Course Curriculum
Instructors
Effie Chatzigiannopoulou Bersoux
Lead Instructor
Marketing consultant and strategist, working with multinational organisations and high-growth startups to design and implement AI initiatives that unlock efficiency, drive growth, and enable competitive advantage. She specialises in bridging the gap between innovation and business impact, particularly in the areas of marketing, operations, and strategic decision-making.
She is the founder of GrowthGirls, a London-based growth agency recognised by HubSpot as a top-tier consultancy for startups. In addition to advising AI-first startups on GTM strategy and product development, Effie serves on the boards of several tech ventures and is a frequent speaker on AI transformation, Marketing and Women in Tech.
She is an adjunct lecturer at NYU Stern Business School on the subject of Go-To-Market Strategy and AI for Business.
Effie is the co-founder of AI The Academy, the educational platform that develops and delivers AI training programs tailored for professionals and corporate teams. She has designed and led executive trainings for some of the world’s most recognised brands, helping leadership teams and departments across industries upskill in AI tools, prompt engineering, and applied AI strategy.
Theo Moulos
Lead Technical AI Instructor
Theo has studied Psychology, Accounting, Computer Science and Management. As an ex-accountant and ex-CTO, he is equally good with numbers and technical issues.
With over 20 years of experience in digital and being one of the pioneers in growth hacking marketing internationally, he realized early on that his passion is teaching and passing on knowledge to future and current colleagues.
He introduces the concept of Growth Hacking and AI (not always combined) in his unique way by sharing examples he has implemented, the best techniques, and practical growth tips.
4x exited entrepreneur
GSO in Growthhackers.com
CEO GrowthRocks.com
Guest Lecturer in NYU – Executive MBA
Co-founder of GrowthHacking University
Co-Founder of AI Academy
Pricing Tiers
per class
Up to 5 participants
Price per class
All costs are exclusive traveling
5 to 20 Participants
Price per class
Perfect for Large teams
From the field to the class
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Take the first step towards your new skills.
Speak with an advisor today or watch a free webinar to learn more:
Ready to Start Learning?
Join thousands of students already enrolled in this course.
Up to 5 participants
Price per class
All costs are exclusive traveling
5 to 20 Participants
Price per class
Perfect for Large teams